As the Visual Director for the 101st Volume of The Fordham Ram, my primary goal was to establish a cohesive brand identity for the weekly newspaper and apply it to the graphic design and illustration of the layout. I led a team of eight photographers and artists, mentoring them to produce high-quality photo galleries and design work for the paper.
In collaboration with the editorial team, I designed social media campaigns for live events, creating visually compelling Adobe Photoshop templates and content that increased views by 20%. I also significantly increased the number of published photo galleries by 150%, and articles with accompanying photo galleries by 100%.
My efforts to enhance the paper's graphic design and multimedia presence drove a 35% growth in The Fordham Ram's social media following and a 20% increase in website viewership. I achieved this by developing a consistent visual language and adhering to best practices in graphic design and multimedia production.
Overall, my role in The Fordham Ram project was to elevate the paper's design and visual content to new heights, ensuring that it effectively communicated its mission of providing a forum for the free and open exchange of ideas in service to the community and acting as a student advocate.
As the Visual Director of the 101st Volume of The Fordham Ram, I led a team of photographers and artists and oversaw all visual components of the publication. One of my main responsibilities was to establish and implement a cohesive brand identity for the paper, which I accomplished by incorporating it into the graphic design and illustration of the layout.
Merchandising Ideas for the Ram: During my time as Visual Director for Volume 101 of The Fordham Ram, I also took the initiative to create merchandising ideas to further promote the paper and increase its reach. I designed custom tote bags and t-shirts featuring The Fordham Ram's logo and other visually compelling graphics using Adobe Illustrator. The tote bags and shirts were sold at the university bookstore and at various campus events.
I worked closely with the marketing team to ensure that the merchandise was consistent with the paper's overall brand identity and messaging. The sales from the merchandise were tracked and analyzed to measure the effectiveness of the marketing campaign.
The merchandise proved to be a successful marketing tool, generating an additional revenue stream for The Fordham Ram and increasing brand awareness on campus. The tote bags and shirts were popular among students and faculty, with several designs selling out within the first few weeks of launch.
Overall, my role as Visual Director not only included overseeing the visual components of the paper but also taking the initiative to expand The Fordham Ram's reach through merchandising ideas. By collaborating with the marketing team and designing visually compelling merchandise, we were able to increase brand awareness and generate additional revenue for the paper.
As Visual Director for Volume 101 of The Fordham Ram, I was responsible for developing logo identities for the paper and its various sections. Among these were logos for the sports section, which I also adapted for use on Twitter. Additionally, I designed various graphics that were used throughout the paper, including section headers and social media posts. These designs contributed to the overall cohesive branding of The Fordham Ram and helped to elevate its visual identity.
As a video producer for The Fordham Ram, I had the opportunity to create a compelling video about the Jetés, Fordham University's Classical Ballet Company, during their production of The Nutcracker. The video showcased interviews with the performers and behind-the-scenes footage of their rehearsal process. Through careful editing and sound design, I created a visually stunning piece that captured the grace and beauty of the ballet while also providing insight into the dedication and hard work required to produce such a performance. The video was shared on The Fordham Ram's website and social media channels, receiving a high number of views and positive feedback from the audience.
